Victoria Zubkova is the creative director and founder of FeliFam studio, specializing in the design of children’s rooms where a child’s world is shaped from the first steps. She believes that the space in which a child grows should be not only beautiful but also functional, safe, and inspiring.
Her creative inspiration comes from personal motherhood experience and more than ten years of professional activity in the field of interior design. Her philosophy is to create rooms that “grow” with the child, reflecting their individuality and supporting their development.
In a new interview for ELLE Decoration magazine, Victoria shared the brand’s story, her vision of design, the challenges modern parents face, and the importance of harmonious space for shaping a child’s personality.
ELLE Decoration is an international publication covering topics of interior design, architecture, furniture, and decor. Known for its aesthetics and high-quality photographic materials, the magazine is a primary source of inspiration for designers, architects, and anyone seeking ideas for creating stylish and functional interiors. ELLE Decoration highlights the latest design trends and introduces new talents in the industry.
FeliFam is an international design studio specializing in the creation of unique premium children’s and play spaces. It started its journey in Ukraine in 2018. Today, the studio works with families around the world, offering a full range of services: from custom design projects to furniture production and complete interior furnishing.
Viktoria: Translated from Spanish familia feliz and Italian Felice Famiglia, it means “happy family.” The wordplay, harmony, and deep meaning gave birth to the joyful name of our company, FeliFam.
Viktoria: FeliFam Kids Rooms was born from a grand idea — to create not just interiors, but environments that shape children’s future. We were the first to elevate children’s room design to the level of art, combining unique concepts, developmental psychology, and impeccable quality. Our clients are parents who value not only style but also functionality, durability, and safety. We help them bring their dream of the perfect children’s room to life.
Viktoria: A child’s room is their first personal environment where they learn to perceive the world, their independence, and receive their first inspiration. Color schemes, ergonomics, and natural lighting — all of these influence emotional states and cognitive development. We believe that a well-designed space promotes confidence, creativity, and inner peace in a child.
Viktoria: We are convinced that every child’s room deserves to be a masterpiece. Our philosophy is to create not just stylish interiors but special spaces that nurture aesthetic taste, inspire discoveries, and become a place where the child is truly happy.
Viktoria: We combine a deep design approach, psychological aspects of child development, and the highest quality materials. We don’t just develop concepts; we also manufacture furniture that precisely matches our projects so that clients get a harmonious and complete space. In addition to our offices in Ukraine, we have already opened offices in Poland, Warsaw, and in Italy, Milan. This allows us to be closer to our clients.
Viktoria: Modern parents are increasingly aware of the importance of safety, comfort, and eco-friendliness. They want the space to be carefully thought out, filled with high-quality materials, and created with individual wishes in mind. That’s why we not only design but also produce furniture that matches our projects, ensuring the perfect balance of style, functionality, and quality.
Viktoria: We are actively incorporating natural design, eco-friendly materials, and smart technologies. Currently, flexible spaces that “grow” with the child are also popular. Furthermore, we are developing the concept of “emotional design,” where the interior evokes joy and interest.
Viktoria: Above all, children. Their imagination, spontaneity, and curiosity. We strive to create spaces that do not limit their potential but, on the contrary, help to unlock it.
Viktoria: FeliFam Kids Rooms aims to become the undisputed leader in children’s design worldwide. We are expanding our presence, planning to open new showrooms, and enter new markets. Our goal is to make unique children’s design accessible in every country and to every family who wants the best for their children. We create rooms that are memorable and create memories that stay with the family forever.
