Privacy Policy and Personal Data Processing

Last updated: 29 October 2026

1. Introduction

At FeliFam, we believe that trust, privacy, and transparency are essential to building long-lasting relationships with our clients and partners.

FeliFam specialises in the design and creation of extraordinary children’s spaces, including bespoke children’s bedrooms, playrooms, custom-made furniture, and commercial children’s environments.

We are committed to protecting the personal information entrusted to us and handling it responsibly throughout every stage of our relationship with clients, partners, and website visitors.

This Privacy Policy explains how we collect, use, store, disclose, and protect personal data when you visit our website, communicate with us, request our services, or otherwise interact with FeliFam.

Our website is available at:

https://felifam.com/

This Privacy Policy is intended to provide transparency to individuals worldwide and is designed with reference to applicable international privacy and data protection requirements, including:

• The European Union General Data Protection Regulation (EU GDPR).
• The United Kingdom General Data Protection Regulation (UK GDPR).
• The Swiss Federal Act on Data Protection (FADP).
• Applicable United States state privacy legislation, where relevant.
• Other applicable national and regional privacy laws.

Specific legal requirements may vary depending on your location and the nature of our relationship with you.

2. Who We Are

The data controller responsible for the processing of personal data through this website is:

FELIFAM S.R.L.
Registered Office: Via Gottlieb Wilhelm Daimler 18, 20151 Milano (MI), Italy
VAT Number / Italian Tax Code: 14471270968
REA Registration: MI-2786922
Country of Registration: Italy
Email: info@felifam.com
Website: https://felifam.com/

Hereinafter referred to as “FeliFam”, “the Company”, “we”, “us”, or “our”.

FeliFam may collaborate with affiliated businesses, independent contractors, manufacturers, logistics providers, designers, and other professional partners in different countries.

Where another entity independently determines the purposes and means of processing personal data, that entity may act as a separate data controller. Where applicable, additional information regarding such processing will be provided.

For questions regarding personal data protection, please contact:

info@felifam.com

3. Scope of This Privacy Policy

This Privacy Policy applies to personal data processed in connection with:

• Visits to our website.
• Requests submitted through contact forms and questionnaires.
• Design consultations and project proposals.
• Residential interior design projects.
• Commercial children’s spaces, including hospitality and other business environments.
• Custom furniture orders and project implementation.
• Communications through email, telephone, social media, and messaging platforms.
• Customer relationship management.
• Marketing and advertising activities.
• Collaboration with architects, interior designers, and business partners.
• Delivery, installation, after-sales services, and customer support.

This Privacy Policy applies to individuals interacting with FeliFam, regardless of their country of residence, subject to applicable local laws.

4. Personal Data We Collect

We collect personal data that is reasonably necessary to provide our services, communicate with clients, manage projects, and operate our business.

Depending on the nature of your interaction with us, this information may include the following categories.

4.1. Personal Identification and Contact Information

• First and last name.
• Email address.
• Telephone number.
• Country and city of residence.
• Project location.
• Delivery and billing addresses.
• Social media usernames and contact details.
• Company name and professional position, where relevant.

4.2. Project and Design Information

To create personalised design solutions, we may collect:

• Room dimensions and property layouts.
• Floor plans, drawings, and technical documentation.
• Photographs and videos of the premises.
• Preferred interior styles, colours, and materials.
• Furniture preferences and specifications.
• Approximate project budget.
• Desired project schedule.
• Information about the intended use of the space.
• Other preferences voluntarily provided by the client.

This information helps us create individually tailored designs, furniture, and interior solutions.

4.3. Information Relating to Children

Because FeliFam specialises in children’s spaces, parents or legal guardians may provide limited information about children, including:

• Age or age range.
• Interests, hobbies, and preferences.
• Number of children using the space.
• Design preferences and functional requirements.
• Other information relevant to creating an age-appropriate environment.

We seek to minimise the collection of personal information relating to children.

We do not intentionally collect personal data directly from children for marketing purposes.

Additional information about children’s privacy is provided in Section 9.

4.4. Contractual and Transaction Information

When necessary for providing our services, we may process:

• Contract information.
• Order details.
• Billing and payment records.
• Delivery information.
• Project correspondence.
• Warranty and after-sales information.
• Records required for accounting, taxation, and legal compliance.

Payment processing may involve independent payment service providers that process payment information under their own privacy arrangements.

We do not intentionally collect or store complete payment card details unless necessary and appropriately authorised.

4.5. Communications

We may retain information relating to communications with FeliFam, including:

• Emails and contact form submissions.
• Messages through Instagram, Facebook, WhatsApp, and other communication platforms.
• Consultation requests.
• Customer support correspondence.
• Project discussions and approvals.
• Feedback and reviews.

Where telephone calls or other communications are recorded, we will provide any notice or obtain any consent required by applicable law.

4.6. Technical and Website Usage Information

When you visit our website, certain information may be collected automatically, including:

• IP address.
• Browser type and version.
• Device type.
• Operating system.
• Referring website.
• Pages visited.
• Date and time of visits.
• Website interaction data.
• Cookie identifiers.
• Advertising and analytics identifiers.
• Approximate location derived from technical information.

Some of this information may constitute personal data under applicable privacy laws.

5. How We Collect Personal Data

We may obtain personal data through the following sources:

Directly from you

When you complete forms, contact us, request a consultation, sign a contract, or provide project-related information.

Through communications

When you interact with our representatives by telephone, email, social media, or messaging applications.

Through our website

When you browse our website or interact with our forms, questionnaires, and other features.

Through authorised representatives

When an architect, interior designer, family member, or other authorised person communicates with us on your behalf.

Through business partners

Where personal information is lawfully shared with us in connection with a project or business relationship.

Through advertising and analytics technologies

Where permitted by applicable law, certain information may be collected through cookies, pixels, conversion tracking, and similar technologies.

6. Purposes of Personal Data Processing

We process personal data for specific, legitimate business purposes, including:

6.1. Customer Communication

• Responding to enquiries.
• Scheduling consultations.
• Providing information about our services.
• Preparing project proposals.
• Communicating with existing and prospective clients.

6.2. Design and Project Implementation

• Understanding client requirements.
• Preparing personalised interior design solutions.
• Creating project documentation.
• Manufacturing custom furniture.
• Coordinating delivery and installation.
• Managing project implementation.
• Providing warranty and after-sales support.

6.3. Customer Relationship Management

• Maintaining customer records.
• Organising communication history.
• Coordinating internal project teams.
• Monitoring project progress.
• Improving customer service.

6.4. Marketing and Advertising

Where legally permitted:

• Informing customers about our services and collections.
• Sharing completed projects and design inspiration.
• Measuring advertising performance.
• Improving the relevance of advertising.
• Creating and analysing advertising audiences.
• Managing marketing communications.

6.5. Website Improvement and Analytics

• Understanding website usage.
• Identifying technical issues.
• Improving website functionality.
• Measuring performance.
• Enhancing user experience.

6.6. Legal and Business Administration

• Managing contracts.
• Processing payments.
• Maintaining accounting records.
• Complying with legal obligations.
• Preventing fraud.
• Protecting our legal rights and legitimate business interests.

We do not use personal data for materially incompatible purposes without an appropriate legal basis.

7. Legal Bases for Processing Personal Data

Where the EU GDPR, UK GDPR, or equivalent legal requirements apply, we rely on the following legal bases as appropriate.

7.1. Performance of a Contract

We process personal data when necessary to enter into or perform a contract with you.

This includes preparing quotations, responding to pre-contractual requests, creating projects, processing orders, and coordinating deliveries.

7.2. Legal Obligations

We process personal data when necessary to comply with applicable accounting, tax, consumer protection, and other legal requirements.

7.3. Legitimate Interests

We may process personal data where necessary for legitimate business interests, provided that such interests are not overridden by your applicable rights and freedoms.

These interests may include:

• Improving customer service.
• Managing client relationships.
• Maintaining website security.
• Preventing fraud.
• Managing internal business operations.
• Protecting legal claims.
• Evaluating business performance.

Where required, we assess the necessity and potential impact of such processing.

7.4. Consent

We rely on consent where required by applicable law, including for certain marketing communications, non-essential cookies, advertising technologies, and other specific processing activities.

Consent may be withdrawn at any time.

Withdrawal of consent does not affect the lawfulness of processing performed before withdrawal.

7.5. Other Applicable Legal Grounds

Where relevant, processing may be based on other grounds expressly permitted under applicable national laws.

8. Customer Relationship Management Systems

To provide coordinated and professional service, FeliFam may use customer relationship management systems, including Kommo CRM, together with other business software.

These systems may process:

• Contact information.
• Customer enquiries.
• Communication history.
• Project requirements.
• Contract and order status.
• Sales and service interactions.
• Other information relevant to the customer relationship.

Access to such information is restricted to authorised personnel and service providers according to their responsibilities.

We seek to ensure that providers processing personal data on our behalf are subject to appropriate contractual and data protection obligations.

9. Children’s Privacy

Protecting children’s personal information is particularly important to FeliFam.

Our website, products, and services are intended for adults, including parents, legal guardians, architects, interior designers, and business representatives.

Although our designs and products are created for children, our commercial services are not directed toward children as purchasers.

When preparing personalised children’s spaces, we may receive limited information about children from their parents or legal guardians.

This information may include age, interests, hobbies, and design-related preferences.

We use this information only for relevant and lawful purposes, such as developing suitable design solutions and meeting project requirements.

We seek to:

• Minimise the amount of children’s personal information collected.
• Avoid collecting unnecessary identifying details.
• Restrict access to authorised personnel.
• Protect relevant project records.
• Avoid using children’s information for targeted marketing to children.

Photographs, videos, names, or other identifiable information relating to children will not be published for promotional purposes unless an appropriate legal basis and any required permission from parents or legal guardians have been obtained.

If you believe that personal information relating to a child has been collected improperly, please contact info@felifam.com.

10. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies.

These technologies help us operate the website, analyse performance, remember preferences, and measure marketing activities.

Depending on the website’s actual configuration, the following categories may be used.

10.1. Strictly Necessary Cookies

These support essential website functions, security, and basic technical operation.

10.2. Functional Cookies

These may remember certain preferences and improve website functionality.

10.3. Analytics Cookies

These may help us understand how visitors use the website and identify opportunities for improvement.

10.4. Advertising and Marketing Cookies

These may help measure advertising effectiveness, understand interactions with advertisements, and provide more relevant marketing communications.

Where required by applicable law, non-essential cookies and tracking technologies are activated only after valid consent has been obtained.

Users may manage their preferences through the cookie consent tools available on our website and through their browser settings.

Disabling certain technologies may affect some non-essential features but should not prevent access to the website’s core functionality.

Additional details about specific technologies, providers, and retention periods may be provided through our Cookie Policy or cookie preference management interface.

11. Advertising, Analytics and Conversion Tracking

FeliFam may use digital marketing and analytics services to improve advertising performance and understand how prospective customers interact with our business.

Depending on the tools implemented, these services may include:

• Google Analytics.
• Google Tag Manager.
• Meta Pixel.
• Meta Conversions API.
• Other analytics and advertising technologies.

Such systems may process information about website visits, enquiries, advertising interactions, and relevant customer journey events.

Where appropriately configured and legally permitted, FeliFam may share certain event-related or contact information with advertising platforms to measure conversions, optimise advertising campaigns, and create advertising audiences.

Where supported, contact identifiers may be transmitted using hashing or similar technical measures. Hashing does not necessarily make such information anonymous under data protection law.

We do not use children’s project preference information to create advertising profiles directed at children.

Marketing and advertising technologies are used in accordance with applicable legal requirements, including consent obligations where relevant.

You may also be able to manage advertising preferences directly through the relevant third-party platforms.

12. Marketing Communications

FeliFam may send information about:

• Our design services.
• Completed interior projects.
• New furniture collections.
• Design inspiration.
• Company news.
• Events and exhibitions.
• Special offers and other relevant updates.

We send electronic direct marketing communications only where a valid legal basis exists and any legally required consent has been obtained.

You may unsubscribe from marketing communications by using the unsubscribe instructions provided in the relevant message or by contacting:

info@felifam.com

Unsubscribing from marketing communications will not prevent us from sending necessary contractual, transactional, or service-related communications.

13. Sharing Personal Data with Third Parties

FeliFam may disclose personal data to trusted third parties where necessary for legitimate business purposes and where permitted by law.

Depending on the circumstances, these recipients may include:

Technology and infrastructure providers

Website hosting companies, cloud storage providers, CRM platforms, IT support companies, and other technical service providers.

Design and project implementation partners

Designers, architects, project managers, technical consultants, and other professionals involved in delivering our services.

Manufacturing partners

Furniture manufacturers and production partners who require certain project specifications or information necessary to fulfil an order.

Logistics and installation partners

Shipping companies, delivery services, customs and logistics providers, and installation teams.

Marketing and analytics providers

Advertising platforms, analytics services, and communication technology providers.

Professional advisers

Legal advisers, accountants, auditors, and other professional consultants.

Public authorities

Government bodies, regulators, courts, or other authorities where disclosure is legally required.

We seek to limit disclosures to information necessary for the relevant purpose.

Where third parties act as processors on our behalf, we require appropriate contractual safeguards in accordance with applicable law.

Some third parties may act as independent data controllers and process information under their own privacy policies.

FeliFam does not sell customer contact databases to data brokers.

Certain advertising disclosures may nevertheless be considered “sharing”, “sale”, or targeted advertising under particular privacy laws, even where no money is exchanged. Where such laws apply, we provide the required choices and disclosures.

14. International Data Transfers

FeliFam operates internationally and may work with service providers, professional partners, manufacturers, and logistics companies located in different countries.

As a result, personal data may be accessed, transferred, or processed outside the country where it was originally collected.

Such transfers may include transfers outside the European Economic Area, the United Kingdom, or Switzerland.

Where applicable, we use legally recognised transfer mechanisms, which may include:

• Adequacy decisions issued by the relevant authorities.
• Standard Contractual Clauses approved by the European Commission.
• Applicable UK international data transfer mechanisms.
• Contractual and supplementary safeguards.
• Other transfer mechanisms permitted by applicable law.

We assess relevant legal requirements when determining how international transfers should be conducted.

Where required, additional technical, organisational, or contractual measures are implemented to protect personal data.

Individuals may contact us to request information about applicable international transfer safeguards, subject to legal and confidentiality limitations.

15. Data Retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

Retention periods depend on the nature of the information and the relevant processing activity.

In determining the appropriate retention period, we consider:

• The duration of the customer relationship.
• The status of enquiries and potential projects.
• Contractual obligations.
• Project implementation requirements.
• Warranty and after-sales obligations.
• Applicable accounting and tax requirements.
• Relevant limitation periods.
• The necessity of retaining information for legal claims.
• Consent status and applicable marketing requirements.

When personal data is no longer required, we take appropriate steps to delete, anonymise, or securely dispose of it, subject to legal obligations and legitimate retention requirements.

Where applicable, individuals may request information about the retention period for their personal data or the criteria used to determine it.

16. Data Security

Protecting personal information is an important part of our business operations.

We implement appropriate technical and organisational security measures designed to reduce the risks of unauthorised access, accidental loss, alteration, disclosure, or misuse.

Depending on the nature of the processing, such measures may include:

• Access controls and user permissions.
• Authentication mechanisms.
• Secure communication technologies.
• Protection of business information systems.
• Data backup and recovery processes.
• Internal confidentiality requirements.
• Restricted access to project and customer records.
• Security procedures for external service providers.
• Incident management and response procedures.

We review security measures as appropriate in light of technological developments, operational requirements, and potential risks.

Although no electronic system can guarantee absolute security, we aim to maintain safeguards proportionate to the nature and sensitivity of the information processed.

17. Your Privacy Rights

Depending on your country of residence and the applicable legal framework, you may have the following rights concerning your personal data.

17.1. Right of Access

You may request confirmation of whether we process personal data about you and obtain access to relevant information.

17.2. Right to Rectification

You may request correction of inaccurate personal information or completion of incomplete information.

17.3. Right to Erasure

You may request deletion of your personal data where the applicable legal conditions are met.

17.4. Right to Restrict Processing

In certain circumstances, you may request that processing of your personal data be restricted.

17.5. Right to Data Portability

Where applicable, you may request to receive certain personal data in a structured, commonly used, machine-readable format or request its transfer to another provider.

17.6. Right to Object

You may object to processing based on legitimate interests in circumstances provided by law.

Where personal data is processed for direct marketing under applicable GDPR rules, you have the right to object to such processing at any time.

17.7. Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time.

17.8. Rights Relating to Automated Decision-Making

Where applicable, you may have rights relating to decisions based solely on automated processing, including profiling, that produce legal or similarly significant effects.

17.9. Right to Lodge a Complaint

You may have the right to submit a complaint to a competent data protection or privacy supervisory authority.

For individuals in the European Union, the relevant supervisory authority may be the authority in their country of habitual residence, place of work, or place of the alleged infringement.

As FeliFam is established in Italy, the Italian supervisory authority is:

Garante per la protezione dei dati personali

https://www.garanteprivacy.it/

Additional rights may apply under local privacy laws.

18. Privacy Rights in Other Jurisdictions

FeliFam serves an international audience.

Depending on your location and whether particular legislation applies to our activities, you may have additional rights.

18.1. United Kingdom

Individuals protected by UK data protection legislation may exercise rights under the UK GDPR and the Data Protection Act 2018, as amended.

Complaints may be submitted to the UK Information Commissioner’s Office:

https://ico.org.uk/

18.2. Switzerland

Individuals protected by Swiss data protection law may have rights under the Swiss Federal Act on Data Protection.

The relevant supervisory authority is the Federal Data Protection and Information Commissioner:

https://www.edoeb.admin.ch/

18.3. United States

Residents of certain US states, including California, may have additional privacy rights under applicable state legislation, where that legislation applies to FeliFam.

These may include rights to:

• Access or know certain personal information collected.
• Request correction.
• Request deletion.
• Obtain information about categories of data disclosed.
• Opt out of certain sales, sharing, or targeted advertising.
• Limit certain uses of sensitive personal information where applicable.
• Be free from unlawful discrimination for exercising privacy rights.

Where legally required, FeliFam will provide appropriate methods for exercising these rights and any required privacy notices or opt-out mechanisms.

Some disclosures to advertising platforms may qualify as sharing or targeted advertising under applicable US state privacy laws.

Requests may be submitted to:

info@felifam.com

18.4. Other Countries

For users in other countries, including countries in the Middle East, Asia, and other regions, we respect privacy rights granted by applicable local laws.

Where local legislation imposes additional obligations, we will address those obligations to the extent they apply to our processing activities.

19. How to Exercise Your Rights

To request access, correction, deletion, restriction, or other legally available actions concerning your personal data, please contact:

info@felifam.com

Please include sufficient information for us to identify the relevant records and understand your request.

We may request reasonable additional information to verify your identity before disclosing or modifying personal data.

We process privacy requests in accordance with applicable law and within the legally required time limits.

Where the GDPR applies, we generally respond within one month, subject to permitted extensions.

Certain requests may be limited or refused where justified under applicable law, including where data must be retained for legal compliance or the establishment, exercise, or defence of legal claims.

20. Automated Processing and Profiling

FeliFam may use automated systems for website analytics, advertising measurement, customer relationship management, and internal business analysis.

These systems may help us understand customer interests, evaluate marketing performance, and improve communication.

We do not currently intend to make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

If such activities are introduced, we will provide any additional information and safeguards required by applicable law.

21. Providing Personal Data

Certain personal information is necessary to respond to your enquiry, prepare a project proposal, enter into a contract, or provide requested services.

For example, we may need your contact information, project location, room specifications, and relevant design requirements.

If required information is not provided, we may be unable to prepare an accurate proposal or fulfil the requested service.

Providing information for optional marketing activities is voluntary and is not a condition of purchasing our products or services unless a particular legal exception applies.

22. Third-Party Websites and Services

Our website may contain links to external websites, social media platforms, and third-party services.

These may include Instagram, Facebook, Pinterest, and other digital platforms.

Such services may process personal information according to their own privacy policies and legal responsibilities.

FeliFam does not control the independent privacy practices of third-party websites.

We encourage users to review the relevant privacy policies before providing information to those services.

23. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

• Changes in applicable legislation.
• Updates to our services.
• Developments in technology.
• Changes to our business operations.
• New privacy or security requirements.

The latest version of this Privacy Policy will be published at:

https://felifam.com/personal-data-processing-policy/

The date of the most recent update will be indicated at the beginning of the document.

Where required by law, we will provide additional notice or seek renewed consent before implementing relevant changes.

24. Contact Information

For questions about privacy, personal data protection, international data transfers, or the exercise of your rights, please contact:

FELIFAM S.R.L.
Registered Office: Via Gottlieb Wilhelm Daimler 18, 20151 Milano (MI), Italy
VAT Number / Italian Tax Code: 14471270968
REA Registration: MI-2786922
Email: info@felifam.com
Website: https://felifam.com/

Our Commitment to Privacy

At FeliFam, creating extraordinary childhood spaces begins with building relationships based on trust.

We are committed to respecting your privacy, protecting the personal information you share with us, and maintaining transparency throughout every stage of your experience with our brand.