Viktoria Zubkova is the Creative Director and founder of FeliFam Studio, specializing in children’s room design and creating spaces where a child’s world begins to take shape from the very first steps. She believes that the space where a child grows up should be not only beautiful, but also functional, safe, and inspiring.
Her creative inspiration comes from her personal experience as a mother and more than ten years of professional experience in interior design. Her philosophy is to create spaces that “grow” with the child, reflect their individuality, and support their development.
In a new interview for ELLE Decoration magazine, Viktoria spoke about the brand’s story, her vision of design, the challenges modern parents face, and the importance of a harmonious environment in shaping a child’s personality.
ELLE Decoration is an international publication dedicated to interior design, architecture, furniture, and decor. The magazine is known for its distinctive aesthetic and high-quality photography and is an important source of inspiration for designers, architects, and anyone looking for ideas for stylish and functional interiors. ELLE Decoration highlights the latest design trends and introduces new talents in the industry.
FeliFam is an international design studio specializing in the creation of unique premium children’s rooms and play spaces. Its story began in Ukraine in 2018. Today, the studio works with families around the world, offering a comprehensive range of services – from individual design projects and furniture production to complete interior furnishing.
Viktoria: Translated from the Spanish familia feliz and the Italian Felice Famiglia, it means “happy family.” This play on words, its harmony, and its deeper meaning gave rise to the distinctive name of our company – FeliFam.
Viktoria: FeliFam Kids Rooms was born from a big idea – to create not just interiors, but environments that shape children’s future. We were among the first to elevate children’s room design to the level of art by combining unique concepts, developmental psychology, and exceptional quality. Our clients are parents who value not only style, but also functionality, durability, and safety. We help them bring their vision of the perfect children’s room to life.
Viktoria: A child’s room is their first personal space, where they learn to perceive the world, develop independence, and find their first sources of inspiration. Color schemes, ergonomics, and natural light – all of these influence a child’s emotional state and cognitive development. We believe that a thoughtfully designed space can foster confidence, creativity, and a sense of inner calm.
Viktoria: We believe that every children’s room deserves to be a masterpiece. Our philosophy is to create not just stylish interiors, but special spaces that nurture an appreciation for aesthetics, inspire discovery, and become a place where a child feels truly happy.
Viktoria: We combine a holistic design approach with an understanding of child development and the highest quality standards in the materials we use. We don’t just develop concepts – we also manufacture furniture precisely tailored to our projects, ensuring that our clients receive a harmonious and complete space. In addition to our offices in Ukraine, we have established locations in Warsaw, Poland, and Milan, Italy. This allows us to stay even closer to our clients.
Viktoria: Modern parents are increasingly aware of the importance of safety, comfort, and sustainability. They want spaces that are thoughtfully designed down to the smallest detail, made with high-quality materials, and tailored to their individual needs. That is why we not only design furniture but also manufacture it specifically for our projects, creating the perfect balance of style, functionality, and quality.
Viktoria: We are increasingly incorporating natural design concepts, sustainable materials, and smart technologies. Flexible spaces that “grow” with the child are also becoming increasingly popular. In addition, we are developing the concept of “emotional design”, where the interior evokes joy and curiosity.
Viktoria: Children, above all. Their imagination, spontaneity, and curiosity. We want to create spaces that do not limit their potential, but instead help them discover and develop it.
Viktoria: FeliFam Kids Rooms aims to become the undisputed number one in children’s design worldwide. We are continuing to expand our presence, planning to open new showrooms and enter new markets. Our goal is to make unique children’s design accessible to every family, in every country, who wants the very best for their children. We create spaces that stay in memory and memories that stay with families for a lifetime.
